market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The same question was asked of people across America in a late January poll by Ipsos, a market research firm. George Skelton, Los Angeles Times, 3 Mar. 2025 It was conducted by market research company Talker Research, whose team members belong to the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). Josh Hammer, Newsweek, 15 Feb. 2025 Glen Powell playing Goldilocks in an ad for Ram Trucks came in at number two, per TV market research company EDO‘s survey. Zoe G. Phillips, The Hollywood Reporter, 10 Feb. 2025 Her story is a reminder that sometimes the most powerful innovations come not from market research, but from hearing and responding to the real, human needs that often go unspoken. William Mullane, USA TODAY, 1 Feb. 2025 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 11 Mar. 2025.

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